{"_id":"53de600484ab2b1c5eb2dd74","version":{"_id":"53de5ae684ab2b1c5eb2dd6e","__v":3,"project":"53de5ae684ab2b1c5eb2dd6b","createdAt":"2014-08-03T15:53:10.797Z","releaseDate":"2014-08-03T15:53:10.797Z","categories":["53de5ae684ab2b1c5eb2dd6f","53de5fed84ab2b1c5eb2dd72","53de61e584ab2b1c5eb2dd75"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"__v":1,"project":"53de5ae684ab2b1c5eb2dd6b","category":{"_id":"53de61e584ab2b1c5eb2dd75","project":"53de5ae684ab2b1c5eb2dd6b","__v":1,"pages":["53de5ae684ab2b1c5eb2dd71","53de600484ab2b1c5eb2dd74","53e0416d02eee4c76da917ac"],"version":"53de5ae684ab2b1c5eb2dd6e","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2014-08-03T16:23:01.672Z","from_sync":false,"order":0,"slug":"getting-started","title":"Getting Started"},"comments":[],"githubsync":"","user":"53de5a0384ab2b1c5eb2dd6a","is_link":false,"tags":[],"updates":[],"next":{"pages":[],"description":""},"createdAt":"2014-08-03T16:15:00.408Z","link_external":false,"link_url":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":1,"body":"We've split this up into a few parts, since everyone gets something different out of Address Picker.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"For US Addresses\"\n}\n[/block]\nUS citizens are lucky – most forms are created with them in mind. However, it's still a slight hassle. Autofill plugins often miss a field or enter repetitive information, and unique layouts for each site can get confusing.\n\nAdditionally, forms collect redundant information: city, state and country can all be inferred from the zip, for example.\n\nAddress Picker is a simple drop down that stores all your addresses across sites.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"For International Addresses\"\n}\n[/block]\nMost web forms tend to be rather geocentric, focusing on the address format used by the United States. International users are forced to translate their addresses to fit the American-ized lingo.\n\nMJT has a great article about [Falsehoods Programmers Believe About Addresses](http://www.mjt.me.uk/posts/falsehoods-programmers-believe-about-addresses/).\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"For Businesses\"\n}\n[/block]\nLet's walk through a quick case study. Let's take a large retailer with a database of 100,000 addresses. The average address cleanser will improve 4.5% of these and declare 1.75% undeliverable as addressed (UAA). That comes out to a total of 6,250 changes to the database. \nNow if each letter costs 41 cents to ship that's an immediate gross savings of $2,562.\nAlso if they mail 100,000 pieces with a discount of $.06 per piece and are found not to be compliant with Move/Update they'll be charged the discount, or $6,000.\nOn top of that if they are found to be non-compliant with USPS's Move/Update address validation regulations they will forfeit all bulk discounts they received. Figuring a 6 cent discount per letter, the charge comes out to a $6,000 charge.\n\nIn all the merchant who doesn't use an address validator loses a total of $8,562 and their marketing reach is severely hampered. \n\nTo make matters worse the fedex terms and conditions state, \"The Sender will be liable for any and all costs, Charges and fees incurred in returning, storing or disposing of an undeliverable Shipment, unless the Shipment was undeliverable due to the fault of FedEx.\"\n\nThe next question is why address picker? It's simple - we charge less. Why pay $29,750 annually for access to the National Change of Address (NCOA) database when we charge just pennies per lookup.\n\nAt some top companies analysts are recommending creating a C-level positions specializing on Direct Mail issues only. It would be a Chief Direct Mail Officer (CDMO).\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"For Fulfillment Partners\"\n}\n[/block]\nEveryone wants to be able to sell their goods globally. Unfortunately a lot of logistics companies can't interpret non-arabic alphabets creating a very unscalable process of manually feeding addresses into google translate. We make sure this doesn't happen and all foreseeable roadblocks are accounted for.","excerpt":"Collecting addresses is a fundamental yet complex action almost every websites has to implement. Address Picker makes it easy to get it right.","slug":"why-use-add-on-picker","type":"basic","title":"Why Use Address Picker?"}

Why Use Address Picker?

Collecting addresses is a fundamental yet complex action almost every websites has to implement. Address Picker makes it easy to get it right.

We've split this up into a few parts, since everyone gets something different out of Address Picker. [block:api-header] { "type": "basic", "title": "For US Addresses" } [/block] US citizens are lucky – most forms are created with them in mind. However, it's still a slight hassle. Autofill plugins often miss a field or enter repetitive information, and unique layouts for each site can get confusing. Additionally, forms collect redundant information: city, state and country can all be inferred from the zip, for example. Address Picker is a simple drop down that stores all your addresses across sites. [block:api-header] { "type": "basic", "title": "For International Addresses" } [/block] Most web forms tend to be rather geocentric, focusing on the address format used by the United States. International users are forced to translate their addresses to fit the American-ized lingo. MJT has a great article about [Falsehoods Programmers Believe About Addresses](http://www.mjt.me.uk/posts/falsehoods-programmers-believe-about-addresses/). [block:api-header] { "type": "basic", "title": "For Businesses" } [/block] Let's walk through a quick case study. Let's take a large retailer with a database of 100,000 addresses. The average address cleanser will improve 4.5% of these and declare 1.75% undeliverable as addressed (UAA). That comes out to a total of 6,250 changes to the database. Now if each letter costs 41 cents to ship that's an immediate gross savings of $2,562. Also if they mail 100,000 pieces with a discount of $.06 per piece and are found not to be compliant with Move/Update they'll be charged the discount, or $6,000. On top of that if they are found to be non-compliant with USPS's Move/Update address validation regulations they will forfeit all bulk discounts they received. Figuring a 6 cent discount per letter, the charge comes out to a $6,000 charge. In all the merchant who doesn't use an address validator loses a total of $8,562 and their marketing reach is severely hampered. To make matters worse the fedex terms and conditions state, "The Sender will be liable for any and all costs, Charges and fees incurred in returning, storing or disposing of an undeliverable Shipment, unless the Shipment was undeliverable due to the fault of FedEx." The next question is why address picker? It's simple - we charge less. Why pay $29,750 annually for access to the National Change of Address (NCOA) database when we charge just pennies per lookup. At some top companies analysts are recommending creating a C-level positions specializing on Direct Mail issues only. It would be a Chief Direct Mail Officer (CDMO). [block:api-header] { "type": "basic", "title": "For Fulfillment Partners" } [/block] Everyone wants to be able to sell their goods globally. Unfortunately a lot of logistics companies can't interpret non-arabic alphabets creating a very unscalable process of manually feeding addresses into google translate. We make sure this doesn't happen and all foreseeable roadblocks are accounted for.